Archive for December, 2013

Drive new traffic to your online store to create new customers and boost sales. Push the petal to the metal and increase your traffic with these 5 fundamental tips.

1. Optimize Your Site for SEO

• Blogging: One of the surest ways to improve your SEO is to create a blog and post on it frequently. Not only will a blog boost your SEO but it will present you as an industry leader – someone who really knows their product and target market. Check out some of these great PrestaShop powered store blogs: What Goes Around NYC, Oh Snap Boutique, Creed Boutique
• Text Is Everything: Focus on creating rich product descriptions and using powerful keywords. A good starting point is the Google Adwords Keyword Tool. Find out what customers are searching when they Google your competition. This will give you valuable information about what keywords you should concentrate on.

2. Use Wish Lists

Give your customers the option to create wish lists on your site and share the list with their friends. The wish list creator is marketing for you by creating a call to action that will be difficult to ignore and in turn will expose your store to new customers. These new customers are entering your site with a stronger sense of trust since the wish list creator has given your store the greatest endorsement possible, confirming that they shop there.

3. Embrace Social Networks

Social media is a necessary, inexpensive marketing tool to reach your target audience and increase web traffic. Much like a blog, social media should be updated frequently with posts that interest your audience and make you relevant in their daily lives. Don’t be too sales oriented on your social media but make sure that you redirecting fans and followers to your website. You also may want to include links for your customers to “share” your products from your site so that their friends hear about it.

4. Offer Referral Bonuses

Let your customers bring in more customers for you! Offer your customers discounts or cash towards their next purchase for referring friends to your store. Simplifying the process for your customers is the best way to increase their success. For example, offer a system on your site that allows customers to refer friends via email directly or provide your customers with a vanity URL to ensure that they get credit for everyone they refer.

5. Market Places & Price Comparers

Submit your e-commerce website to all of the top search engines and market places. You may also want to use a product feed to expand your reach. You can manually submit your products with all of your product details, photos and prices to search engines through databases such as Google Base. You may also want to do some research on price comparison shopping sites that may be a fit for your store. You always want to know where your competition is and if they are on price comparison sites, submit your inventory as well.

Also, make sure you take a look at the Complete Guide to SEO for additional strategies to boost SEO or download PrestaShop, the most SEO friendly e-commerce solution, today!

Bootstrap

Bootstrap, a front-end toolkit for rapidly developing web applications. It is a collection of CSS and HTML conventions. It uses some of the latest browser techniques to provide you with stylish typography, forms, buttons, tables, grids, navigation and everything else you need in a super tiny resource

Why use Bootstrap

Bootstrap is just CSS, but it’s built with Less, a flexible pre-processor that offers much more power and flexibility than regular CSS. With Less, we gain a range of features like nested declarations, variables, mixins, operations, and color functions. Additionally, since Bootstrap is purely CSS when compiled via Less, we gain two important benefits:

First, Bootstrap remains very easy to implement; just drop it in your code and go. Compiling Less can be accomplished via Javascript, an unofficial Mac application, or via Node.js (read more about this at http://lesscss.org).

Second, once complied, Bootstrap contains nothing but CSS, meaning there are no superfluous images, Flash, or Javascript. All that remains is simple and powerful CSS for your web development needs.

What’s inside

When you take a closer look at Bootstrap, you will notice we have separated the development files into seven distinct files:

reset.less A CSS reset originally made by Eric Meyer and modified for our use to remove unnecessary elements
preboot.less Color variables and mixins for things like gradients, transparencies, and transitions to simplify vendox-prefixed CSS blocks to one line of code each
scaffolding.less Basic and global styles for generating a grid system, structural layout, and page templates
type.less Headings, body text, lists, code, and more for a versatile and durable typography system
patterns.less Repeatable interface elements like navigation, modals, popovers, and tooltips to take you beyond the default scaffolding styles
forms.less Durable styles for various input types, form layouts, and control states.
tables.less Styles for tabular data in a number of varied displays

Since we opted to break our CSS into more manageable chunks for easy organization and iterations, compiling these files with Less means you end up with just one CSS file to include.

Why it works

Bootstrap works by providing a clean and uniform solution to the most common, everyday interface tasks developers come across. At Twitter, Bootstrap has quickly become one of our many go-to front-end tools when starting new applications and sites. This is because while it is very extensive, it’s flexible enough to work for many unique design needs.

Today, you can use Bootstrap to throw together quick prototypes or guide the execution of more sophisticated designs and larger engineering efforts. In other words, Bootstrap is a very simple way to promote quick, clean and highly usable applications.

We look forward to working with the open source community to evolve Bootstrap.

Where Bootstrap is heading

We want to keep working on slimming down Bootstrap’s already tiny footprint while also increasing the breadth of what it covers. As always, we’d love your feedback and hope you find it useful. If you’d like to help make Bootstrap better, feel free to fork it, file issues and watch its progress over on GitHub.

Ecommerce words describes its own explanation for all internet based business. eCommerce Technology has expanded their branches in all market segments. Day by day we look some new technology and eCommerce application for our business. eCommerce is not new technology. It has been running from 10 years back. From back to current eCommerce technology has changed the lots for business profiles and vital product, pricing and retailer client details on more than 1,200 application developers and service providers in 23 different e-commerce market segments. These changes make it better.
The time is for gaining and achieving the some more features to stay away for long time in the eCommerce market. In the eCommerce technology development hundreds of eCommerce solutions and vendors are running and continual developing the best features to make it useful and perfect for their client.

The unique features of e-commerce technology include:

Ubiquity: It is available just about everywhere and at all times. Consumer can connect it to the Internet at any time, including at their homes, their offices, on their video game systems with an Internet connection and mobile phone devices. eCommerce is ubiquitous technology which is available everywher and can access all times by using internet and Wi-Fi hotspot such as airport, coffee cafe and hill station places.

Global reach: The potential market size is roughly equal to the size of the online population of the world. eCommerce Technology seamlessly stretch across traditional cultural and national boundaries and enable worldwide access to the client. eCommerce website have ability to translate the multilingual websites as well as allow the access to internatoin visitors all over the world.

Universal standards: The technical standards of the Internet and therefore of conducting ecommerce, are shared by all of the nations in the world. The whole online tradition are growing and expanding their own features in the world. To development the any kind of business need Internet and communication application which make the business relationship more lovingly and attractive for secure business and successful business. eCommerce Technology provide us powerful application to access our social networking and online eCommerce store any time and everywhere.

Richness: Information that is complex and content-rich can be delivered without sacrificing reach. It has been so simple to keep the record of our tradition commincation within the eCommerce time. You can save your audio, video, sent files, recieved files or data in your user account.

Interactivity: E-commerce technologies allow two-way communication between the merchant and the consumer. You can call them by using the voip and track the communication record. And second is is email communication which allow you to access all kind of mailing systemes and tracking.
Information density: The total amount and quality of information available to all market participants is vastly increased and is cheaper to deliver. Most business owners use the shopping cart and do the order of product and purchasing online. Online shopping process allows a consumer or company to receive personal details, product shipping, billing and payment information from a customer all at once and sends the customer’s information to the appropriate departments in a matter of seconds priority.

Personalization/Customization: E-commerce technologies enable merchants to target their marketing messages to a person’s name, interests and past purchases. They allow a merchant to change the product or service to suit the purchasing behavior and preferences of a consumer.

Social technology: User content generation and social networking technologies is most useful features which excelerat the client activity to share the information and content with one click. eCommerce technology has tie up the social media networking application to provide the best source of content sharing technology and eMarketing systems. You can share you content or data easily in just one click.