With the advent of Internet and development of e-Commerce, several companies have come online to expand their business through their online business websites. WordPress is certainly the most famous application for business websites for showcasing products, presenting services, conducting online marketing, selling, etc. Furthermore, WordPress is much preferable due to many reasons such as:

  • Ease of use: WordPress is very much easy to use. It requires no coding experience or expert knowledge to use this application. For non-technical people, this application is easy enough to manage great sites.
  • Free of charge: One of the prominent reasons why WordPress is favourite amongst beginners as well as experts is that it is absolutely free and open-source blogging and content-management system.
  • Customizability: Using WordPress, you can make your site as unique and individual as you want it to be. Along with number of themes, Widgets and Menus, this application provides various other customization options such as customizing your site’s header and background, Using tweak fonts, colours and CSS for a custom design, setting a custom home page for your site, etc.
  • Flexibility: Using WordPress, one can create any kind of website whether it’s a personal blog or website, a professional website, business website, news website, educational website, government website, online community, etc. Furthermore, it provides various themes that can be utilized to make your website even more appealing.

So, all these factors make WordPress, the most popular application for developing online websites. When searching for best website design, many website designing services use WordPress to design and develop various websites. Moreover, WordPress offers a number of plugins for business owners to choose from to transform a simple blog into a full-service website. Some of the extremely helpful free WordPress plugins that can be very useful for small business owners are:

  • WordPress SEO by Yoast: This plugin offers everything that you may need to optimize your content for the web for free. It provides a complete control of page titles and Meta description on a per page/post basis as well as for each category and tag pages. Furthermore, it allows customization of Facebook and Google+ descriptions for individual pages or post. The best things about this plugin is that it automatically adds rel=”canonical” tag to every page and post. Therefore, one can be sure that Google won’t penalize their website for duplicate content due to dynamic URL string variations.

Google Analytics: Google Analytics is the free tool that can help you to track your website. You can easily get information regarding how many visits your site is getting, which blog post is most popular with your followers. Moreover, by logging into your Analytics account, you can easily monitor website traffic, page views, outbound links, downloads and search traffic trends on your WordPress blog with this free plugin.

Akismet: With Akismet, you need not to worry about the spam comments submitted on your blog. This plugin is an efficient and automated spam-comment filter that scans each comment submitted on your blog to determine if it’s spam or genuine. Although, this plugin is free for common blogs, but does cost a little cost when used for business purposes. Being completely self-reliant, you can review any spam filtered out by Askimet-making it somewhat of a one-stop shop for spam filtering.